News:

C5 Alive attending the following event
Easter Sunday 20th April 2014 - Sandwich Gears of Change Motor Show - Kent
http://classicmusicandmotors.co.uk/flv_portfolio/motor-shows/


Poll

Was the original market research correct ?

age 14-18 years
0 (0%)
age 19-29 years
1 (10%)
age 30-39 years
6 (60%)
age 40-59 years
3 (30%)
age 60 plus
0 (0%)
0-13 years
0 (0%)

Total Members Voted: 7

Author Topic: Age range of Sinclair C5 owners  (Read 1120 times)

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Karl

  • Guest
Age range of Sinclair C5 owners
« on: 04, June, 2010 - 08:22:55 »
Back in 1985 Sir Clive originally targeted the BMX riding youth as the main potential buyers of the Sinclair C5.

His own market research team found that the main buyers would actually be middle aged (i.e. around 30-40 yeras old) and realised that the C5 was being aimed at the wrong market - but nobody told Sir Clive.

Was their research correct ? I think this poll will confirm they were  8)

aladds

  • Guest
Re: Age range of Sinclair C5 owners
« Reply #1 on: 05, June, 2010 - 21:31:14 »
I'm sure I'm not the youngest person on here... am I? :-S

Offline mike7201

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Re: Age range of Sinclair C5 owners
« Reply #2 on: 06, June, 2010 - 20:20:53 »
I do recall that from archived video footage, Sir Clive did mention that they were ideal for 'Going to school', 'Trips around Town' and such.  So, if the 'Going to school' was anything to go by, he probably thought that it would appeal to anyone over 14.  However, I don't recall ever having £399 to spend at the age of 14!   ;D